Sunset Pools
Marketing performanceUpdated Sep 11, 2026 · 6:05 PM CT
Website + Google + Meta + HighLevel + SE Ranking
Reporting window · aligned across every channel

Aug 12 – Sep 10, 2026

Previous 30 days comparison
Website users879

Google Analytics

+9.1% vs prior period
Web conversions57

32 calls · 25 forms

−1.7% vs prior period
Total CRM leads20

Deduplicated in HighLevel

Qualified-rate denominator
Qualified leads7

Site Meeting Set+, Design, or Long Term Hold

Currently resolved records
Lead-to-qualified rate35.0%

7 currently resolved ÷ 20 CRM leads

HighLevel sales outcome
Google Ads spend$869

Search + Performance Max

−9.1% vs prior period
Google Ads conversions17

Reported by Google Ads

+1,600% vs prior period
Google LSA spend$2,138

Local Services Ads

−23.0% vs prior period
LSA charged leads16

$134 per charged lead

−30.4% vs prior period
Meta spend$1,375

Live account · aligned 30 days

−11.5% vs prior period
Meta leads9

$152.80 per Meta-reported lead

+50.0% vs prior period
Total paid spend$4,382

Google + LSA + Meta

Same reporting window
Website conversion rate6.48%

57 converted users ÷ 879 users

−9.9% vs prior period
Reporting integrity

One date range across every source

Website, standard Google Ads, Local Services Ads, Meta Ads, and CRM context all use Aug 12 – Sep 10, 2026. Qualified means Site Meeting Set or later, or placement in the Design Pipeline or Long Term Hold Pipeline. The displayed 35.0% rate uses the seven currently resolved qualified records and HighLevel’s 20 deduplicated leads rather than summed platform conversions.

Google Analytics

Website performance

Acquisition, engagement, and web-lead activity for the aligned reporting period.

Aug 12 – Sep 10
Total users879

All visitors

+9.1%
New users825

First-time visitors

+6.7%
Sessions1,117

All sessions

+4.0%
Engaged sessions587

52.55% engagement rate

−7.8%
Converted users57

6.48% conversion rate

−1.7%
Web leads

Conversion actions

Phone calls32
HighLevel form submissions25
Device mix

New users by device

469Mobile
340Desktop
16Tablet
Acquisition

Top traffic sources

Source / mediumUsersSessionsEngaged sessionsEngagement rateEvents / session
Direct / none35549921142.28%6.00
Google / organic17723816870.59%11.11
Google / CPC1281436646.15%6.66
Pinterest / referral54582441.38%5.03
Facebook / referral35351028.57%3.91
SE Ranking

Organic search rankings

Google keyword performance for Katy, Texas. Visibility uses the same reporting window as every paid and website channel.

Aug 12 – Sep 10
Visibility23.48%

End-of-period share

−2.44 pts vs Aug 12
Tracked keywords59

Google · Katy, Texas

Daily rank checks
Top 54

Latest SE Ranking snapshot

High-value visibility
Top 107

Latest SE Ranking snapshot

11.9% of tracked set
Top 3014

Latest SE Ranking snapshot

23.7% of tracked set
Aligned trend

Search visibility

25.92%23.48%
Aug 12Sep 10
Site authority

SEO footprint

31Domain Trust
154Google indexed
3 / 2Up / down

Latest SE Ranking project summary. Lower position numbers indicate improvement.

Keyword detail

Keywords ranking in the top 30 during the aligned period

KeywordAug 12Sep 10MovementVolumeLanding page
solar pool heating houston11—10Heating options
outdoor livingNot ranked3New9,900Outdoor living
pool builder45▼ 19,900Homepage
pool builders711▼ 418,100Homepage
pool builders sugar land612▼ 630Sugar Land
swimming pool contractor1416▼ 227,100Homepage
award winning pools2426▼ 230Awards

Organic Google positions recorded by SE Ranking. “Not ranked” means no top-100 position was recorded on that date.

Google Ads

Standard Search vs. Local Services Ads

LSA is separated from standard Google campaigns so lead economics are not blended.

Aug 12 – Sep 10
Spend$869

Search + PMax

−9.1%
Impressions5,204

3.79% CTR

+1,531.3%
Clicks197

$4.41 average CPC

+515.6%
Conversions17

$51 cost per conversion

+1,600%
Search impression share10.0%

Eligible search inventory

−87.3%
Standard campaign detail

Campaign performance

CampaignTypeSpendImpressionsClicksAvg. CPCCTR
CF | PMAXPerformance Max$4935,111182$2.713.56%
Pool Builder | CypressSearch$163183$54.4416.67%
BrandSearch$76105$15.2450.00%
Pool Builder | Greater HoustonSearch$57192$28.6610.53%
Pool Builder | KatySearch$40323$13.279.38%
Pool Builder | RichmondSearch$3211$32.37100.00%
Pool Builder | FulshearSearch$7131$7.147.69%
LSA spend$2,138

Local Services Ads only

−23.0%
Charged leads16

$134 per charged lead

−30.4%
Phone calls22

$97 per call

−15.4%
Connected calls19

$113 per connected call

−13.6%
Classification

Local Services Ads

Sunset Pools, Inc. LSA activity is reported independently from Search and Performance Max. Charged leads are the primary conversion measure for this campaign type.

Meta Ads

Meta performance

Live Meta Ads API results from Sunset Pools account 451186241657485 for the aligned 30-day window.

Aug 12 – Sep 10
Spend$1,375.19

Sunset Pools Meta account

−11.5%
Impressions15,901

$86.48 CPM

−61.4%
Link clicks181

1.14% link CTR · $7.60 per link click

−75.3%
Leads9

$152.80 per Meta-reported lead

+50.0%
Lead rate4.97%

Meta leads ÷ link clicks

+506.8%
Creative performance

Ads

AdStatusSpendImpressionsLink clicksCTR (all)LeadsCost per lead
CarouselACTIVE$262.063328572.31%4$65.52
Video V1ADSET PAUSED$206.312093252.48%1$206.31
Video V2PAUSED$153.491544191.88%0—
Video V1ACTIVE$149.081256111.75%1$149.08
Video V1ACTIVE$139.621840151.20%1$139.62
Video V2PAUSED$131.791869181.87%1$131.79
Video V1 - 5/9/26 - CopyPAUSED$120.701396111.15%0—
Video V1ADSET PAUSED$82.7089191.68%1$82.70
Video V1 - CopyADSET PAUSED$65.39926121.51%0—
Video V1PAUSED$35.3729021.03%0—
CarouselPAUSED$28.6846820.64%0—
Total—$1,375.1915,9011811.81%9$152.80
Attribution quality

Tracking audit

Aug 12 – Sep 10
57Website converted users

32 phone calls and 25 HighLevel form submissions.

17Google Ads conversions

Standard Search and Performance Max reporting.

16LSA charged leads

Reported separately from standard Google campaigns.

9Meta-reported leads

Live Meta account result for the aligned reporting window.

Creative library

YTD ad previews

Stored Meta ad inventory and YTD performance through Sep 11, 2026.

68 ads with spend
IN

Instagram post: This Fulshear backyard turned out...

$266.00 spend · 689 link clicks · 0 leads

Open Meta preview
YTD archive

All ads with spend

AdCampaignCreatedStatusSpendImpressionsLink clicksLeadsCost per lead
VideosCF - Lead Gen2026-06-03PAUSED$484.135455412$242.07
ImagesCF - Lead Gen2026-06-03PAUSED$425.314996354$106.33
Video V1 - CopyCF - Lead Gen2026-07-23WITH ISSUES$316.863735183$105.62
VideosCF - Lead Gen2026-07-02WITH ISSUES$296.082327302$148.04
CarouselCF - Lead Gen2026-08-25ACTIVE$285.853571614$71.46
Instagram post: This Fulshear backyard turned out...Instagram post: This Fulshear backyard turned out...2026-03-07ACTIVE$266.00299566890—
Instagram post: Client: “Make my backyard feel...Instagram post: Client: “Make my backyard feel...2026-04-09ACTIVE$265.44206291200—
Instagram PostInstagram Post2026-08-03WITH ISSUES$239.98236986030—
Video V1CF - Lead Gen2026-07-30ADSET PAUSED$238.893189262$119.45
CarouselCF - Lead Gen2026-06-03WITH ISSUES$219.132558162$109.57
Video V1CF - Lead Gen2026-08-24ADSET PAUSED$206.312093251$206.31
Video V2 - 5/9/26CF - Lead Gen2026-05-09WITH ISSUES$191.571708161$191.57
Video V2CF - Lead Gen2026-07-30PAUSED$180.682404251$180.68
Instagram post: POV: You just leveled up your...Instagram post: POV: You just leveled up your...2026-02-13ACTIVE$179.92132761950—
VideosCF - Lead Gen2026-06-25WITH ISSUES$176.362047220—
Video V1CF - Lead Gen2026-09-02ACTIVE$160.161343121$160.16
CarouselCF - Lead Gen2026-07-30PAUSED$153.983077200—
Video V2CF - Lead Gen2026-08-25PAUSED$153.491544190—
Video V1CF - Lead Gen2026-09-02ACTIVE$149.201959181$149.20
Video V1 - 5/9/26CF - Lead Gen2026-05-21WITH ISSUES$142.551594100—
VideosCF - Lead Gen2026-07-02WITH ISSUES$131.551408120—
Single Image V3 - 5/9/26CF - Lead Gen2026-05-21ADSET PAUSED$129.72125190—
Video V1 - 5/9/26CF - Lead Gen2026-07-21WITH ISSUES$128.20150891$128.20
Video V1 - 5/9/26 - CopyCF - Lead Gen2026-08-13PAUSED$120.701396110—
Video V1 - 5/9/26CF - Lead Gen2026-05-09WITH ISSUES$114.211660223$38.07
CarouselCF - Lead Gen2026-07-02WITH ISSUES$108.901613300—
Single Image V1 - 5/9/26CF - Lead Gen2026-05-14WITH ISSUES$97.601067110—
CarouselCF - Lead Gen2026-07-16WITH ISSUES$83.571165100—
ImagesCF - Lead Gen2026-05-29PAUSED$82.92132740—
Single Image V3 - 5/9/26CF - Lead Gen2026-07-23ADSET PAUSED$76.09116790—
Video V2CF - Lead Gen2026-07-16PAUSED$68.2075460—
Video V1 - CopyCF - Lead Gen2026-08-13ADSET PAUSED$65.39926120—
Video V1CF - Lead Gen2026-07-16PAUSED$48.9850751$48.98
Video V1 - 5/9/26CF - Lead Gen2026-05-26WITH ISSUES$43.5252530—
Single Image V3 - 5/9/26CF - Lead Gen2026-05-26ADSET PAUSED$43.4354030—
VideosCF - Lead Gen2026-05-29WITH ISSUES$40.3251830—
Post: "Luxury isn't a bigger TV or another room in the..."Post: "Luxury isn't a bigger TV or another room in the..."2026-07-02WITH ISSUES$39.9475840—
Video V1CF - Lead Gen2026-08-25PAUSED$35.3729020—
CarouselCF - Lead Gen2026-07-14WITH ISSUES$27.9737570—
Video V1CF - Lead Gen2026-07-29WITH ISSUES$26.5833720—
Video V2 - 5/9/26CF - Lead Gen2026-05-26WITH ISSUES$24.6414210—
Video V2CF - Lead Gen2026-07-14WITH ISSUES$23.1930410—
Single Image V1 - 5/9/26CF - Lead Gen2026-05-09PAUSED$20.2325440—
Single Image V3 - 5/9/26CF - Lead Gen2026-07-21PAUSED$18.6123710—
Single Image V1 - 5/9/26CF - Lead Gen2026-05-21ADSET PAUSED$17.3630920—
Single Image V1 - 5/9/26CF - Lead Gen2026-07-23ADSET PAUSED$15.5019820—
Single Image V1 - 5/9/26CF - Lead Gen2026-07-21PAUSED$15.4319410—
Single Image V3 - 5/9/26CF - Lead Gen2026-05-14WITH ISSUES$13.2621700—
Single Image V1 - 5/9/26CF - Lead Gen2026-05-26ADSET PAUSED$11.039400—
Video V2CF - Lead Gen2026-07-29WITH ISSUES$10.209800—
Video V1CF - Lead Gen2026-07-14WITH ISSUES$10.1810040—
Single Image V2 - 5/9/26CF - Lead Gen2026-05-09PAUSED$10.0023510—
Video V2 - 5/9/26CF - Lead Gen2026-05-21WITH ISSUES$8.869500—
Single Image V2 - 5/9/26CF - Lead Gen2026-05-26ADSET PAUSED$8.5412210—
Single Image V2 - 5/9/26CF - Lead Gen2026-07-23ADSET PAUSED$6.593600—
Video V2 - 5/9/26CF - Lead Gen2026-07-21WITH ISSUES$6.115300—
Single Image V3 - 5/9/26CF - Lead Gen2026-05-09PAUSED$5.5812310—
Carousel - 5/9/26CF - Lead Gen2026-05-26WITH ISSUES$4.6610930—
Carousel - 5/9/26CF - Lead Gen2026-05-14WITH ISSUES$4.213400—
Single Image V2 - 5/9/26CF - Lead Gen2026-05-21ADSET PAUSED$3.996000—
Single Image V2 - 5/9/26CF - Lead Gen2026-07-21PAUSED$2.275200—
Carousel - 5/9/26CF - Lead Gen2026-05-21WITH ISSUES$2.244200—
CarouselCF - Lead Gen2026-05-29WITH ISSUES$2.185200—
Carousel - 5/9/26CF - Lead Gen2026-07-23WITH ISSUES$1.301700—
CarouselCF - Lead Gen2026-07-29WITH ISSUES$1.282700—
Carousel - 5/9/26CF - Lead Gen2026-05-09PAUSED$0.83300—
Single Image V2 - 5/9/26CF - Lead Gen2026-05-14WITH ISSUES$0.612200—
Carousel - 5/9/26CF - Lead Gen2026-07-21PAUSED$0.05300—
Total——68 ads$6,493.98YTD through Sep 11, 2026
HighLevel roster

Qualified leads

A lead is qualified when it reaches Site Meeting Set or later, or appears in the Design Pipeline or Long Term Hold Pipeline.

7 currently resolved
Website4

Contact form or pool calculator

57.1% of qualified
Google Ads0

Google Ads or CPC source

No confirmed matches
Facebook / Meta0

Facebook or Meta source

No confirmed matches
Google LSA0

Matched against attached LSA phones

No confirmed matches
Unattributed3

Two named + one unresolved record

Needs source resolution
Attribution rules

Channel grouping

Facebook / MetaAny Facebook- or Meta-related source
Google AdsAny Google Ads- or CPC-related source
Google LSAPhone/name match to LSA export
LSA reconciliation

Attached lead export

22Period leads
15Charged
7Not charged / credited

Aug 12–Sep 10: 20 phone calls, 1 message, and 1 direction request. Google LSA reporting shows 16 charged leads, one more than the exported roster.

ContactCRM sourceAttributed channelQualified stageCreated
Mark GarciaWEB | Contact UsWebsiteSite Meeting SetSep 10
Jason Dentonhf-sunset-calcWebsiteSite Meeting SetSep 9
Ann Adlakha—UnattributedSite Meeting SetSep 9
Nick Bonin—UnattributedSite Meeting SetSep 9
Pamela Verduzcohf-sunset-calcWebsiteSite Meeting CompleteSep 8
Ron RamcharanWEB | Contact UsWebsiteSite Meeting SetSep 8
Unresolved CRM record—UnattributedSite Meeting Set+—
Team performance

Assigned owners

Select any metric header to sort.

OwnerLeadsQualifiedQualification rateSold
Unassigned / unresolved20735.0%—
Opportunity flow

Pipeline

Qualified includes Site Meeting Set or later, plus every lead in the Design Pipeline or Long Term Hold Pipeline.

Live account connected
New leads20
Qualified7
Site Meeting Complete1
Closed won—